The zero signifies the point of origin for every project. We start from scratch and build something beautiful, meaningful, and effective.
The eleven is a physics number. It's the most intuitive of all numbers and it represents illumination and deep insight. The eleven is also very sensitive, charismatic, and inspirational. It is also written with two ones, signifying two individuals; the founders.
The degree is a nod to the directions we are taking. We have a plan and we are sticking to it.
